Acuity

  • Branding Specialist- Media Strategy and Analytics

    Job Locations US-WI-Sheboygan
    Job ID
    2018-2103
    Category
    Marketing
  • Overview

    Acuity is seeking a Branding Specialist to develop and monitor the execution of Acuity’s marketing initiatives and activities. These initiatives and activities include campaigns (print, digital, social media, etc.), digital sales, content marketing, and events. The specialist in this role will focus on Acuity's media strategy and analytics. 

    Responsibilities

    ESSENTIAL FUNCTIONS:

    • Experience with digital media planning, buying, reporting and optimization techniques.
    • Familiarity with customer research and segmentation, integrated marketing planning, and analytics tools.
    • Experience measuring, analyzing, and optimizing campaigns and program performance against established business objectives.
    • Ability to leverage data for real-time campaign optimization across multiple campaigns simultaneously.
    • Knowledgeable with digital marketing data and reporting platforms (e.g. Google Analytics, AdWords, etc.).
    • Knowledge of emerging digital media trends.
    • Assist in the creation of strategic marketing plans to meet future needs and expectations for Acuity, including monitoring market dynamics to develop and/or change strategic and tactical approaches.
    • Help Acuity implement effective marketing practices grounded by in-depth understanding of market research, customer focus groups, and consumer trends.
    • Work to develop and maximize programs to attract a qualified, engaged, and energized consumer audience. Includes optimizing media targeting, channel mix and creative execution to drive incremental business results.
    • Participate in customer segment meetings to present updates/analysis as well as promote social media, digital media, and traditional marketing capabilities.
    • Skilled writer with understanding of how to write for web/digital communications while keeping the Acuity brand persona in mind.
    • Understand creative development processes and promote creativity in marketing communications.
    • Maintain a consistent corporate image throughout all Acuity product lines, promotional materials, and events.
    • Regular and predictable attendance.
    • Perform other duties as assigned.

    Qualifications

    EDUCATION:

    Bachelor’s degree in Business/Marketing or Communications preferred

     

    EXPERIENCE:

    Experience in marketing field including: online or traditional marketing strategies, understanding consumer decision journeys, and emerging marketing trends/opportunities.

     

    OTHER: 

    • Understanding of marketing optimization by channel and customer segment to build and strengthen relationships with a brand.
    • Solid interpersonal skills and willingness to working with cross-functional groups.
    • Familiarity with diverse marketing programs, research, content management, and analytics tools.
    • Experience measuring, analyzing, and optimizing campaign and program performance against established business objectives.
    • Ability to adapt to change through utilization of new concepts and technologies.
    • Effectively organize and accomplish tasks.
    • Demonstrated leadership skills and problem solving skills.
    • Drive to learn new things and stay current on customer and marketing trends, technologies and tools.

    This position is classifed as exempt.

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